2021 eCommerce: How to Break into the U.S. Market

Just a little over a year ago, brick-and-mortar stores dominated retail in the United States. According to Digital Commerce 360, in 2019, more than 80% of shopping was done in-store, with eCommerce accounting for only 16% of purchases.  Today, thanks to advances in technology and a sea change in shopping behavior brought on by COVID-19, e-tailers have enjoyed a massive shift in online purchases. Now, everything you could ever want is a few taps away from being at your front door. Retailers and businesses alike have found great success in embracing the pandemic-accelerated shift towards an online marketplace, growing eCommerce…