What 2020’s Q4 buying behavior will tell us about the future of eCommerce

It might be easy to think that 2020 won’t serve as much of a yardstick for anything and that any “benchmarks’ that usually come out of the wealth of Q4 data should be discarded. And it’s true that COVID-19 and the changes in behavior it has forced won’t be completely replicated in future years. — That said, there are some patterns we should keep a close eye on as Q4 unfolds. Here are some metrics to watch – and what they’ll mean for the eCommerce industry going forward. Traffic by month One of the ways Q4 buying behavior is shifting…